Anatomy of an email marketing strategy: from discovery to conversion

For both B2C and B2B businesses, content continues to demonstrate its value as a component of a marketing plan.

Brands can maintain their audience's attention, earn their trust, and position themselves as experts in their industry by making it their business to produce and provide compelling, helpful information.

According to Semrush's 2022 State of Content Marketing Global Report, 81% of businesses who did not meet their goals do not have a defined content marketing strategy

Content strategy may play a significant role in achieving corporate objectives.

Content plays a part throughout the whole customer lifecycle

but when it is supplied at the proper time, it has the biggest impact.

Delivering the appropriate material via email at the appropriate stage of the customer journey may be quite successful.

Digital marketing in the world of Metaverse